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Culture > Entertainment

Rashida Jones Throws Back to The ’90s in Her New Music Video

Rashida Jones’ music video for “Flip and Rewind” is a clear tribute to the ’90s and we could not be happier about it. Scrunchies, cropped turtlenecks and hoop earrings galore! Rashida debuts several outfits throughout her video, from grunge glam to casual chic, that sum up all the reasons we’re pining for the ’90s too.

In an interview with Rolling Stone, Rashida explains where her love for this era comes from. “I think for you and I both, it’s such an important time musically, emotionally and psychologically. Every part of us formed during the ’90s, and we took all of the quintessential R&B videos from the ’90s and did our best to recreate them,” Rashida says. Her desire to stay true to real trends definitely comes across, because the music video is shot with all the old school color correction and grainy effects that evoke the ’90s—the school hallway background sends us straight into Saved By the Bell nostalgia.

The best part is Rashida’s girl gang who guest star in “Flip and Rewind” with their individual takes on ’90s fashion. Two of Rashida’s sisters, Martina and Kidada, make an appearance, as well as close friend Samantha Ronson. From dancing in matching turtleneck, blazer and high-waisted jean outfits to a badass set of backwards baseball caps and oversized jerseys, Rashida proves that her squad is completely on point. 

Rashida takes her ’90s fashion seriously, but the loose-fitting casual wear and sporty looks aren’t too far from today’s athleisure and street style trends. So why not rewind a little and emulate our favorite decade? All you need is probably right there in your closet.

Cathy Zhang is a California Bay Area transplant in Manhattan, studying Business and minoring in Studio Art at New York University. Cathy also loves learning about the intersection of fashion and technology - Polyvore holds a special place in her heart. In her free time, she enjoys exploring New York City bakeries and trying healthy recipes! Find her on Instagram for live documentation of her escapades: @ckathartic.