Netflix has transformed pop culture in recent years, bringing us hit shows like Orange is the New Black and Making a Murderer. But a recent study conducted by Netflix and the market research company Ipsos shows that Netflix has actually changed our dating habits as well. (Yes, there’s some truth to the Netflix and Chill craze.)
A crop of 1,008 American users between the ages of 18 and 29 participated in the study, answering a survey on Netflix’s impact on courting, dating and relationships. The findings were surprising but not unexpected. A respectable 27 percent of those surveyed insisted show compatibility is important in the courting stage. And 25 percent claimed they have fallen victim to show goggles, “a psychological phenomenon resulting in a drastic change in perceived attractiveness based on taste in TV shows,” leading 58 percent to add shows and movies to their profile to attract potential suitors.
The inforgraphic below shows the study in more detail.
We’re not too sure what it says about our generation when 51 percent think sharing a Netflix password is the sign of a serious relationship, and 17 percent of people won’t even share their password until their engaged! But we have to agree with the 58 percent who say staying in bed and watching Netflix with someone special is a great way to bond.
Whether you’re in a long-term relationship or just getting to know someone, be aware of Netflix’s impact. Streaming your favorite shows and movies together is great, but make sure to schedule in some one-on-one time, too.