Justin Timberlake just released a new music video for “Supplies”, a track from his highly anticipated new album, Man of the Woods. While our previous experience with JT music has been smooth R&B songs and music videos, Timberlake goes in a political (and dark) direction in the video for “Supplies.”
The video immediately dives into social issues. Timberlake starts by facing a wall of videos dealing with the political issues consuming America today, like the #MeToo movement, Donald Trump, Harvey Weinstein, racism, immigration, police brutality, etc.
Then, JT seems to be in this weird dystopian city. In one scene people are painted white, which might have to do with race issues, but there are also crocodiles so honestly I have zero clue. He then participates in protests for…something? While there, a girl with a “p***y grabs back” shirt lifts a car, which is cool I guess. Feminism, right? Sure.
After a steamy scene with his lover in the music video, played by Eiza Gonzalez, he emerges from the dirt ground. For this final scene, Justin and Eiza Gonzalez stand with some children amid the rubble of a destroyed city. One child steps forward, saying to the screen “Die already. Die already. You’re still asleep! Wake up! Just leave. Please. For good.”
Reactions were mixed. While I was confused after watching the video, this guy seems to have figured it out.
I like the #Supplies video but not as much as the one for #Filthy…
JT is trying to say that in a world with so much hate and disconnect, we should keep those we love safe.
The kids at the end I think represent about how he has to look out for more than his wife now too.
— GAVIN MAYNE. (@MrGavinMayne) January 18, 2018
Other people did not react to kindly to the song.
Listening to Justin Timberlake’s “Supplies.” I feel like someone is taking a in my ears.
— Chris Childers (@ChildersRadio) January 18, 2018
Some were just as confused as I was, especially about how the lyrics to this song somehow lead to the creation of this music video.
Me watching #Supplies over and over trying to piece it together in conjunction with the lyrics. pic.twitter.com/BwOoMgCNpy
— Liz Colburn (@LizColburn) January 18, 2018
Also, still waiting for hot lumberjack Justin Timberlake. I thought this was Man of the Woods, but I have yet to see this man in the woods.