Taylor Swift used Sunday’s iHeart Music Awards to premiere the music video for her latest Reputation single, “Delicate.” In it, *~magic~* grants her the opportunity to be seemingly invisible to everyone around her — a refreshing break from being recognized everywhere she goes — and she uses the rare occasion to make faces in a mirror and dance around.
However, for some, the video seemed familiar. People were quick to point out its similarities to a 2016 perfume ad for Kenzo.
The ad, which was directed by Spike Jones, features ballerina and actress Margaret Qualley doing quite a few of the same things Swift does in the Delicate video.
taylor swift’s “delicate” video is a poor man’s version of spike jonze’s ad for Kenzo, this bop deserved more pic.twitter.com/39Ub99bKqc
— christina.jpg (@wtfcylon) March 12, 2018
Numerous Twitter users shared screengrabs from both videos to show the similarities.
So it’s just the Kenzo perfume ad, but with Taylor Swift? #Delicate pic.twitter.com/oY8hTCdPnz
— cole (@haberkale) March 12, 2018
For now, there’s no real validity to any of the claims that Swift “copied” the Kenzo ad. Watch both videos below to see if you think the similarities are or aren’t a coincidence.