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How to Write a Professional Bio for Twitter, LinkedIn & More

Posted Jan 16 2014 - 9:00am

It’s that time of year again—summer job and internship application time. Though your interview and cover letters are essential in the job-hunting process, your bios on Twitter, LinkedIn and your personal website are important parts of how you’re represented on the Internet. You probably have accounts on a bunch of different social media, and you can use them to your advantage!

A great bio displays your personality and professionalism year-round, and it’s also a quick and easy way for you to garner interest from potential employers, bringing you one step closer to the job of your dreams. Here are the most important things you need to know when writing different types of professional bios.

LinkedIn Summary

Be professional

It might seem obvious, but you’d be surprised how big an impact using a professional tone can make in your LinkedIn bio. LinkedIn is the perfect medium for getting your feet wet in the professional world, so be sure your bio fits the bill and doesn’t include sarcasm, witty comments, humor or quotes. Make your LinkedIn bio sharp and clean, not personal. 

Describe who you are

The purpose of a professional bio is to “showcase your strengths and what differentiates you from others,” says social media strategy consultant Neal Schaffer. He says that doing this can be challenging because as college students, we may not have a lot of prior experience. To differentiate yourself from other college students, Schaffer suggests you include what you’ve studied, what you excel at and any awards you’ve won or great academic successes you’ve achieved.

Use keywords

According to Schaffer, a keyword qualifies as “any word associated with your experience that would be valuable for the next job that you have.” Recruiters and hiring managers “search LinkedIn or they search word resumes looking for certain keywords.”

Keywords describe what experience you’ve had or what experience you’re looking to gain (e.g. journalism, graphic design, film production, business). Slip these into your LinkedIn bio to attract the attention of potential employers who use searches to find candidates who possess the qualities or skills they’re looking for.

LinkedIn bio example

Laura Reed

Junior majoring in marketing at New York University with an interest in business, PR and social media. Seeking a summer internship to apply my experience assisting a company’s branding needs through social media promotion, digital marketing and ad sales research.

Specialties include:

  • Social networking
  • Blogging
  • Journalism
  • Microsoft Office
  • Public speaking

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