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Urban Outfitters Gets Into Korean Beauty

Our beauty-obsessed souls are smiling. Want to know why, collegiettes? Our favorite hipster hub, Urban Outfitters, just introduced an array of Korean beauty product lines in its stores. Things were taken to another level when we learned that UO launched its first Beauty Store in its flagship Herald Square location in New York City on June 7. Not to worry, non-New Yorkers: UO plans to install Beauty Stores in more locations soon.

To distribute exclusive Korean beauty products, UO now carries an assortment of brands called TONYMOLY, Holika Holika, Mizon, Peripera and Skinfood. Among the buzz-worthy goodies are starfish cream (yes, you read that correctly) and peach sake pore BB cream. As if the formulas aren’t enough, their uber-cute packages make them that much more fabulous. TONYMOLY, one of the Korean beauty lines UO just introduced, is a South Korean-based cosmetics brand comprised of eco-friendly products that haven’t been tested on animals, each packaged as pandas, apples or egg cartons (just to name a few).

Feast your eyes on a few of the stylishly packaged Korean beauty products that UO now sells, below. Then go ahead, collegiettes: run out to the nearest UO and thank the Beauty Gods for answering our prayers.

TONYMOLY Eggpore Shiny Skin Soap ($14)

 

TONYMOLY Panda’s Dream Magic Cream ($15)

 

TONYMOLY Tomatox Brightening Mask ($15)

 

Holika Holika Wine Therapy Sleeping Mask ($24)

 

Hello Holika Breeze Kitten Blush ($28)

 

Mizon All-In-One Snail Repair Cream Tube ($15)

 

Mizon Returning Starfish Eye Cream ($32)

 

Peripera Peri’s Tint Cream ($14)

 

Skinfood Honey Pot Lip Balm ($12)

 

Skinfood Peach Sake Pore BB Cream ($18)

 

Which of the adorbs packaged products is your favorite, collegiettes? Sound off below!

Nina Aghadjanian is a versatile multimedia journalist who graduated from the University of California, Irvine, with a Bachelor's Degree in Literary Journalism and minor in Management. She is a former Fashion and Lifestyle Production intern at E! News, an editor at UC Irvine's Her Campus chapter and an on-camera reporter at Anteater Television, a student-run news program. Nina's other previous roles include remote Contributing Writer and Blogger at Her Campus, the number one global online community for college women; editorial intern at Byrdie, an online magazine devoted to all things beauty that was launched by the creators of WhoWhatWear.com; and social media manager at Party Bravo, an online wedding directory. Nina is an aspiring on-camera entertainment news correspondent and digital magazine editor with an obsessive attention to detail in writing and superb reporting, interviewing and interpersonal communication skills. She is equally adept at managing multifarious projects and meeting tight deadlines, always doing so with an intent to increase productivity without cutting quality. When Nina isn't monitoring celebrity whereabouts, new haircuts and breakups like a hawk, she's perusing glossy and digital fashion magazines and thinking of more reasons why Los Angeles, not Disneyland, is the happiest place on earth. Nina is eager to build on her love for editorial and encyclopedic knowledge of pop culture, celebrity, beauty and fashion. Contact Nina directly at aghadjanian102@gmail.com or connect with her via Instagram @sincerely_ninaa.