Her Campus Logo Her Campus Logo
Style > Beauty

MAC’s Newest Campaign is Really Empowering

MAC took a unique approach on their latest campaign, and the results are beautiful. The campaign is called MACnificent Me and asked their biggest fans to submit a photo of themselves along with their 100-word mantra. Watch four of the winners share what makes them MACnificent:

Luzmaria Vargas

Luzmaria doesn’t let what other people think get in the way of her beauty.

Vanessa Tyese Stewart

Vanessa knows that being who you are is the most important thing. So true!

Trésor Prijs

Trésor is a trans woman who knows that everyone is beautiful.

Selena Pellegrini

Selena is an Italian woman who wants people to embrace their differences.

What makes you MACnificent, collegiettes?

Rachel graduated from the Honors College at James Madison University in May 2017 and is pursuing a career in the media/PR industry. She majored in Media Arts & Design with a concentration in journalism and minored in Spanish and Creative Writing. She loves spending time with friends and family, traveling, and going to the beach.