Super Bowl commercials are the bomb, but this year’s crop was particularly impressive. Brands like Budweiser and Lumber 84 took a brave stand on important issues like immigration in the midst of this difficult political climate, but others took a more humoristic approach to voicing their opinion. It’s a 10, a dope hair care brand that you can find in your local drugstore, tackled what it knows best in its ad: hair of all kinds. It simultaneously mocked Trump’s admittedly ridiculous combover (“America, we’re in it for at least four years of awful hair”) and sent an inspiringly inclusive message, showcasing people of all genders, races and hair types (“that girl’s hair, he hair, your hair, all hair”). Watch the full commercial below.
Yay for inclusivity and using humor to power through!