Her Campus Logo Her Campus Logo
Style > Beauty

The Latest Makeup Trend: Hangover Beauty

The morning after a crazy night out with your girlfriends and some campus cuties, the last thing on your mind is primping and moisturizing. Instead, you’d rather sit on your sofa and watch Friends with a bottle of Gatorade and a few ibuprofen.

Interestingly enough, the latest beauty trend—doing your makeup in a way that makes you look hungover—works well alongside the collegiette lifestyle. While it’s currently trending in Korea and Japan, we have a feeling it might become popular in the United States soon enough.

Women in Korea believe that the little bags under your eyes that pop up when you smile, known as aegyo sal, make you look younger and more playful. In order to recreate this look, you can use two-toned eyeliner pens to create shadows and highlights underneath your eyes. Michelle Phan effortlessly shows her subscribers how it’s done in a recent tutorial.

In Japan, women are striving to achieve byojaku face, which praises pale skin that looks sickly and in need of moisture. To accentuate the vibe, they use bright pink or red blush on the apples of their cheeks, which gives off the natural flush you might experience when you’re feeling under the weather. Combined with the puffy eyes, the look will definitely have your friends thinking that you need a little extra TLC or some orange juice.

In our opinion, this is one of the easiest trends we’ve ever heard about, coming in second to the no-makeup-makeup look. So the next time you think you look awful after a night of getting turnt, you might actually be rocking an up-and-coming trend. Pretty simple, huh?

What do you think of this trend, collegiettes? Do you think it will make its way to the States this fall?

Jen is a 2016 graduate of Messiah College, where she majored in journalism and minored in gender studies. She's a proud Bostonian who is obsessed with tattoos, puppies, magazines and Sephora. She's been reading Her Campus since high school and was thrilled to join the HC team as a National Contributing Writer in September 2013. She became an HC Beauty Blogger in February 2014 and continued to write on-trend beauty posts until July 2016. A few highlights from her time writing for HC included attending and writing about two BeautyCon events and Cosmopolitan's Fun Fearless Life in 2015. You can follow her on Twitter @JenFlanagan14 and on Instagram @jenlea14.