Beauty on a Budget: Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

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For many, the scope of drugstore deals has its limits, face makeup out of its reach. Concealer too thin, foundation too tinted, bronzer too orange – these beauty faux-pas tend to run amuck among frugal finds. It’s no wonder, then, that makeup shoppers would prefer to shell out more cash for Sephora-approved brands, willing to spend an extra $20 on foundation that’s more likely to match their skin-tone.

Sure, this drugstore stigma has its pretenses – we’ve all cursed the $7 bronzer that turned us the perfect shade of oompa-loompa – but it’s not a universal rule.

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer is that rare breed of drugstore concealer that’s actually dependable. No, it’s not a carbon copy of Hourglass Hidden Corrective Concealer, but with a $22 price difference, it’ll do. Its sponge-tip makes for easy application, its full range of shades allows for personal choice, and its silky formula facilitates fluent blending.

And for $10, you’ll actually be able to afford it. You’re welcome, bank account.


About The Author

Annie is entering her senior year at Washington University in St. Louis, with a major in English Literature and minors in Writing and Communication Design.  She is a member of Kappa Kappa Gamma at Washington University, as well as Sigma Tau Delta, the English Honorary Society.  Annie originally hails from Boston, Massachusetts, so she will always have a soft spot for Cape Cod and brightly colored polos.  Last year, she started a fashion blog, The Poor Couture (, which is dedicated to finding affordable clothing for fashionable young women.  She has been studying English Literature in London at the University College London for the past six months, and will be returning to spend the summer in New York City interning at